Ivo Pallucchini, half of AMATEUR(DOT)ROCKS, is an Argentinian creative art director and designer, currently based in Berlin. Since 2013, he has worked and lived in different places around Latin America, Europe, and the USA, which allowed him to develop a global, diverse and inclusive perspective that is reflected through his projects. Working with both independent studios and established agencies like McCann London, Mother London, TBWA/Neboko, 72andSunny Amsterdam and Uncommon London he built a reputation for a highly conceptual and non-traditional creative approach, culturally relevant ideas, obsession for craft and details, along with an extraordinary ability to translate strategic thinking into bold and provocative designs. Typography is at the heart of his work whether for small cultural projects or branding and design systems for well known brands such as Adidas, Chivas Regal, Audi, Nike, Samsung, and Netflix. His work has been recognized internationally by the New York Type Directors Club (TDC), Tokyo Type Directors Club, the Latin American Design Awards (LAD), and the Art Directors Club of The Netherlands (ADCN) and featured by international press such as It’s Nice That, Computer Arts and AIGA. He has been invited to exhibit and talk about his work in Tokyo, Lima, Manchester, Vienna, Hamburg, Munich, Zurich, and the prestigious Bauhaus University in Weimar.



Working Not Working

Work Experience

  • AMATEUR(DOT)ROCKS, Global, 2016 - present. Creative Director.
  • GUT Amsterdam, Amsterdam, 2024. Freelance creative / art director.
  • Zalando, Berlin, 2023. Freelance art director.
  • Uncommon, London, 2023. Freelance creative / art director.
  • Highsnobiety, Berlin, 2022. Freelance creative / art director.
  • Klarna, New York, 2022. Freelance creative / art director.
  • McCann, London, 2021. Freelance creative / art director.
  • SantosDilone, New York, 2021. Freelance art director & designer.
  • DieZwei, Nuremberg, 2021. Freelance art director & designer.
  • TBWA\Neboko, Amsterdam, 2020. Freelance art director & designer.
  • HALAL, Amsterdam, 2020. Freelance art director & designer.
  • Mother, London, 2020. Freelance art director & designer.
  • 180, Amsterdam, 2020. Freelance art director & designer.
  • 72andSunny, Amsterdam, 2019. Freelance art director & designer.
  • Studio Lore, Amsterdam, 2018-2019. Art director & designer.
  • The Rock Instrument Bureau, Buenos Aires, 2014-2016. Art director & designer.
  • Lisboa Estudio Creativo, Cordoba, 2013-2014. Co-founder, art director & designer.


Selected Press and Interviews

Talks, Exhibitions & Workshops

Selected Publications

Selected Clients

  • adidas
  • adidas Originals
  • Audi
  • British Airways
  • Chivas Regal
  • FC Bayern Munich
  • Highsnobiety
  • Lynk & Co
  • Netflix
  • Nike
  • Olipop
  • PepsiCo
  • Samsung
  • Zalando